CSX Honors PRC for First Responder Training

PRC Digital Media Wins CSX Emergency Response Field Services Manager’s Award.

CSX has again honored Ray Hays and the PRC Digital Media team for their video and content creation for the railroad.  The award was presented to Ray Hays at the Public Safety, Health, & Environment conference in Savannah on March 7th, 2017.

Ray’s team created two training programs for first responders and law enforcement officers for the CSX Hazardous Materials Team, the multimedia programs include video of incident response and collateral instructional material.

Cited from the CSX conference program, “Ray Hays and his team at PRC Digital Media are renowned for their exemplary product. His dedication to the CSX HazMat Emergency Response to Railroad Incidents redesign has been no exception. His attention to detail and flexibility has been critical to its success.”

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CSX Honors “Video Ray” for Rail Security Training

CSX presented an Award of Excellence to PRC Digital Media Tuesday night at the annual Public Safety, Health, and Environment Conference at the Westin Resort in Savannah, Georgia. The Infrastructure Protection Department honored PRC President Ray Hays for the company’s production of Rail Security Awareness Training. The video instructs CSX employees about recognizing and reporting threats of terrorist acts, workplace and domestic violence. The award also cited Hays’ consistent dedication to helping CSX achieve training goals in safety and environmental compliance.

“Our training has won national and international awards over the years.” said CSX’s Mike Lunsford, Director of Environmental Field Services “We know we can count on him. That’s why we call him ‘Video Ray’”.

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PRC Digital Media Strikes Gold Again

PRC Digital Media has won another Golden Reel award from the Media Communications Association – International Video Festival. Dream Home: The Arc Jacksonville Village was selected as one of five Golden Reel winners In the 47th Annual Festival.

The video was originally prepared for public showing at a conference for disabled housing in Chicago last September. Arc Jacksonville has served clients with intellectual and developmental disabilities for more than 50 years. Arc Jacksonville’s Executive Director, Jim Whitaker, was a featured speaker at the conference and used the video to showcase the innovative Village housing project. The Village is set to open next month and provides independent living for Arc clients.

Ray Hays, Producer and writer has worked on a number of videos for the Arc over the past several years. “We’ve been proud to do our part for this community and so impressed with what The Arc Jacksonville has accomplished” said Hays “We had to pull this video together in two weeks so there was no time for creative rumination. Jim told us of a quote from Maya Angelou and we ran with it from there.” Hays also received a Bronze Reel award for writing for the script.

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PRC Digital Media Documents Save the St. Johns River Tour

13 Video News Releases, and two live shots in 13 days were just some of the media generated by PRC Digital Media during a trip down the 310-mile length of the St. Johns River.

In addition, they supplied scores of still photographs to social media and newspapers across the State of Florida. The St. Johns Riverkeeper organized the tour to bring awareness of the threats to Florida’s great river and to connect with citizens and groups along the entire length of the river.

Ray Hays and Jesse Hanson traveled by boat alongside kayaks and canoes during the day and wrote, edited, and posted a 2 to 5 minute video news report every night. In addition, they carried a LiveU transmitter to do live news interviews from the river. Morning news anchors interviewed Riverkeeper Lisa Rinaman about the journey while it was in progress.


Photo Courtesy Mike Ramy.

Special Report in Jacksonville Business Journal

For digital media, 2016 may be the year of video.

Facebook has changed its platform to put a higher emphasis on video, including launching its live stream feature to increase native content. Meanwhile, Twitter is building upon its live video offerings after last year’s purchase of Periscope, and Snapchat is becoming a more im- portant part of the advertising land- scape.

All of that has led Jacksonville companies seeking to build their brand and business to turn to video production and multimedia consultants for help.

“Our business is growing because we can adapt to what the customers want,” said Ray Hays, president of PRC Digital Media in Jacksonville.

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